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notes from the studio

The Kritikatha blog.

No fluff. Practical marketing, content and web advice you can use today.

Content & Shoots

The product shoot checklist: what to prepare before shoot day

A smooth product shoot starts days before the camera comes out. Here's exactly what to prepare so you get images that sell, without expensive reshoots.

· 4 min read

Ads & Growth

Performance marketing vs digital marketing: what's the difference?

They're often used interchangeably, but they're not the same thing. Here's how they differ, how they work together, and which one your business needs right now.

· 4 min read

Web & SEO

Website maintenance checklist: 10 things to check every month

A website isn't a one-time project. This practical monthly checklist keeps yours fast, secure and bringing in leads, in under two hours.

· 4 min read

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