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the fine print, in plain english

Terms of Use

The ground rules for using our website, sending an enquiry or applying for a role.

Last updated: 23 October 2026

1. About these terms

These Terms of Use ("Terms") govern your access to and use of this website, operated by Kritikatha ("Kritikatha", "we", "us" or "our"). By using the website, you agree to these Terms and to our Privacy Policy. If you don't agree, please don't use the website.

These Terms form an electronic record under the Information Technology Act, 2000 and the rules made under it, and do not require a physical or digital signature.

2. Using the website

You may use this website for lawful purposes only. You agree not to:

  • Use the website in any way that breaks any applicable law or regulation.
  • Submit false, misleading or someone else's information through our forms.
  • Send spam, malware or any harmful code, or attempt to overload or disrupt the website.
  • Attempt to gain unauthorised access to any part of the website, its servers or databases, including the admin area.
  • Scrape, copy or harvest content or data from the website using automated means without our written permission.

We may restrict or block access to anyone who breaches these Terms.

3. Intellectual property

All content on this website, including text, graphics, illustrations, logos, designs, layouts, photographs, videos and code, is owned by or licensed to Kritikatha and is protected by Indian and international intellectual property laws.

You may view and share links to our pages for personal or internal business use. You may not copy, reproduce, modify, distribute, publish or use our content for commercial purposes without our prior written permission.

4. Enquiries, quotes and services

Information on this website about our services is general in nature and is provided for information only. It does not form an offer or a binding contract.

Any quote, proposal or estimate we share is based on the information you provide and is valid for the period stated in it. The scope, deliverables, timelines, fees, payment terms, ownership of work and other conditions of any engagement will be set out in a separate written proposal, agreement or statement of work, which will prevail over anything on this website.

We don't guarantee specific outcomes such as rankings, reach, leads or sales, because these depend on factors outside our control, including platform algorithms and market conditions.

5. Job applications

Submitting an application through our careers page does not guarantee an interview or employment. Please make sure the information and documents you submit are accurate and belong to you. We handle application data as described in our Privacy Policy.

The website may contain links to third-party websites, platforms or tools. We do not control and are not responsible for their content, policies or practices. Accessing them is at your own risk and subject to their terms.

7. Disclaimer

We work hard to keep this website accurate, up to date and available, but it is provided on an "as is" and "as available" basis. To the extent permitted by law, we make no warranties, express or implied, about the completeness, accuracy, reliability or availability of the website or its content. Articles and guides on our blog are general information and not professional advice for your specific situation.

8. Limitation of liability

To the maximum extent permitted by applicable law, Kritikatha will not be liable for any indirect, incidental, special or consequential loss or damage, including loss of profits, revenue, data or goodwill, arising from your use of, or inability to use, this website or its content. Nothing in these Terms limits liability that cannot be limited under Indian law.

9. Indemnity

You agree to indemnify and hold harmless Kritikatha and its team from any claims, losses or expenses (including reasonable legal fees) arising from your breach of these Terms or your misuse of the website.

10. Changes to the website and these terms

We may update, change or remove parts of the website at any time. We may also update these Terms from time to time. The latest version will always be on this page with the "Last updated" date, and continued use of the website means you accept the updated Terms.

11. Governing law and jurisdiction

These Terms are governed by the laws of India. Subject to applicable law, any dispute arising out of or in connection with these Terms or the website will be subject to the exclusive jurisdiction of the competent courts in the city of our registered office in India.

12. Contact

Questions about these Terms? Reach us at our contact page.